Dragonfly Effect

The Stanford Social Innovation Review discusses the drivers of great cases of social media use for social change.  In an article called Dragonfly Effect,  the article mentions four essential skills, focus, grabbing attention, engagement and taking action.

The examples mentioned reminded me of the Ilovebees project , even though this was a project not for social good but for fun.  Where there is an element of surprise and ingenuity and a call for collective action and puzzle solving, it is amazing how people can respond.  The next big question for me is how to turn our personal and pressing concerns such as sustainability into such calls for action that people participate with passion and have fun and develop their skills while doing so.

This next reminds me of Senge’s book, The Necessary Revolution.  I am reminded of Nike’s example, how the company sets a long-term stretch goal that they do not know how to achieve but they ignite and call to action the company’s main strength of design for this lofty goal.  When the goal is worthy, space is plenty, people are called to pitch in their best, the mountains can start to move…